The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
By Pilar Carbonell, A. I. Rodriguez. 2006
173 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/dd5683c9e991f0fe1f00214c2b5a8387d274bfb0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
In Strategy and Management
Citations in the corpus
- Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015, background): “Scholars note that a complete diagnosis of competitive superiority should make a distinction between the sources of positional advantage and their consequences for the firm's relative competitive position, and performance superiority (Carbonell & Rodriguez, 2006; Day &Wensley, 1988).”
- The Uncertainty of Innovation: A Systematic Review of the Literature (2011, methodology): “…of uncertainty caused by customers (e.g. Souder & Moenaert 1992; Leifer et al. 2001; Tatikonda & Montoya-Weiss 2001; Gilbert & Cvsa 2003; Freel 2005; Hall & Martin 2005; Rose-Anderssen et al. 2005; Carbonell & Rodriguez 2006; Naranjo-Gil 2009; Corrocher & Zirulia 2010; Cantarello et al. 2011).”