An Alternative Approach to the Measurement of Emotional Attachment

By Fernando R. Jiménez, Kevin E. Voss. 2014

92 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd3e3c2f642089d08ad4f6efca41d0c28c944b2a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. D. Macinnis
2. V. Folkes
3. Bernd H. Schmitt

In Organizational Behavior and Human Resource Management

1. D. Macinnis
2. V. Folkes
3. Bernd H. Schmitt

In Sociology and Political Science

1. D. Macinnis
2. V. Folkes

Citations in the corpus

• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “(See also Jiménez & Voss, 2014, for a discussion of scales assessing brand attachment).”