Programming and Advertising Competition in the Broadcasting Industry

By J. Gabszewicz, D. Laussel, N. Sonnac. 2004

224 citations recorded by the source corpus.

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Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models (2013, unknown): “Thus, we follow earlier theoretical work (e.g., Armstrong, 2006; Gabszewicz et al., 2004; Lin et al., 2008; Jiang, 2010) and assume that α is constant.”
Two-Sided Markets with Pecuniary and Participation Externalities (2009, unknown): “6 Papers that consider price competition are Reisinger (2004), Nilssen and Sorgard (2001) and Kind et.al. (2005). Given the structure of the US TV advertising market, we argue that the assumption of quantity competition seems to better fit reality.”
Content and Advertising in the Media: Pay-Tv Versus Free-to-Air (2008, methodology): “Different from Gabszewicz et al. (2004) they find that both platforms offer the same content.”
Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets (2009, background): “Hausman, J. (1997), Valuation of New Goods Under Perfect and Imperfect Competition, in: Bresnahan, T.”
Competition for Viewers and Advertisers in a TV Oligopoly (2007, unknown): “In recent analyses of the media market, such as Gal-Or and Dukes (2003), Gabszewicz, et al. (2004) , Anderson and Gabszewicz (2005), and Peitz and Valletti (2005), viewers are located along a Hotelling (1929) line, varying according to their preferences for TV-program content, and TV channels choos”