Content and Advertising in the Media: Pay-Tv Versus Free-to-Air

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Regulating Advertising in the Presence of Public Service Broadcasting (2012, methodology): “This effect may overturn the 3Among many others, the assumption of competitive bottlenecks has been applied in Armstrong (2006), Armstrong and Weeds (2007a), Peitz and Valletti (2008), and Crampes et al. (2009).”
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2014, result): “Related to the last point, our study is also related to theoretical studies examining platforms' positioning strategies in multi-sided markets (e.g., Gabszewicz, Laussel, and Sonnac 2001, 2006, Peitz and Valletti 2008).”
Semi-collusion in media markets (2011, methodology): “Maximizing firm i’s profit Πi with respect to pi yields 9A similar functional form for the advertising demand function is assumed in Reisinger et al. (2009). In addition, they provide a microfoundation for such a demand function.”
Competition for Viewers and Advertisers in a TV Oligopoly (2007, background): “In recent analyses of the media market, such as Anderson and Gabszewicz (2006); Gabszewicz, Laussel, and Sonnac (2004); Gal-Or and Dukes (2003); Peitz and Valletti (2005), viewers are located along a Hotelling (1929) line, varying according to their preferences for TV-program content, and TV…”