Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets
By Ulrich Kaiser, Minjae Song. 2009
124 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/038db8464a35a701de0ff4536b700f40da069615
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Justus Haucap
- Ralf Dewenter
- Tobias Wenzel
- Allan Collard-Wexler
- Ambarish Chandra
- Ulrich Heimeshoff
- Hanna Hottenrott
- Hans-Theo Normann
In Marketing
- Justus Haucap
- Ralf Dewenter
- Tobias Wenzel
- Allan Collard-Wexler
- Ambarish Chandra
- Ulrich Heimeshoff
- Hanna Hottenrott
- Hans-Theo Normann
In Strategy and Management
- Justus Haucap
- Ralf Dewenter
- Tobias Wenzel
- Allan Collard-Wexler
- Ambarish Chandra
- Ulrich Heimeshoff
- Hanna Hottenrott
- Jens Suedekum
Citations in the corpus
- Mergers in Two-Sided Markets: An Application to the Canadian Newspaper Industry (2008, background): “Dertouzos and Trautman (1990) assume that newspaper readers are unaffected by ads and Kaiser and Song (2009) show that there is little evidence that magazine readers dislike advertising.”
- Semi-collusion in media markets (2011, background): “Newspapers are 6Support is given in Kaiser and Wright (2006) and Kaiser and Song (2009) who provide empirical evidence for the German magazine market that readers value advertisement positively.”