How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation

By Ying Zhang, Szu‐chi Huang. 2010

101 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dbfe6e534bb9df4f38fbdf6e764e5a7d1a111506

Citations in the corpus

• The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit (2015, unknown): “People invest effort, time, and money in pursuit of rewards (Amir and Ariely 2008; Hsee, Yu, et al. 2003; Kivetz 2005; Kivetz, Urminsky, and Zheng 2006; Koo and Fishbach 2010; Nunes and Drèze 2006; Soman 1998; Zhang and Huang 2010; Zhang et al. 2011).”