The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
By Luxi Shen, Ayelet Fishbach, Christopher K. Hsee. 2015
148 citations recorded by the source corpus.
Subfields: Economics and Econometrics, General Decision Sciences, Safety Research
View Paper: https://www.semanticscholar.org/paper/809e835b0e166e26c6d3c5280a820ff4706d01f1
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Citations in the corpus
- The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018, background): “…Swasy and Rethans 1986) and behavior (Bernard and Schulze 2005; Goldsmith and Amir 2010; Hill, Fombelle, and Sirianni 2016; Laran and Tsiros 2013; Shen, Fishbach, and Hsee 2015) before uncertainty is resolved and capitalizes on people’s desire to resolve uncertainty, the present research…”
- Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter (2019, unknown): “…they derive utility from resolving the uncertainty—an information gap that is pleasant to think about (Golman, Loewenstein, and Gurney 2015)—or because uncertainty about obtaining a positive outcome (i.e., receiving a reward offered by a project) induces excitement (Shen, Fishbach, and Hsee 2015).”