Color, Labels, and Interpretive Heuristics for Response Scales
By Roger Tourangeau, Mick Couper, Frederick G. Conrad. 2007
163 citations recorded by the source corpus.
Subfields: Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/dba5ce17efb28a82989a97f4460fd8f86e5962fb
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Sociology and Political Science
- D. Dillman
- T. Thomas
- Yves Van Vaerenbergh
- Dominik J. Leiner
- Sarjinder Singh
- Andrew Gelman
- E. D. Leeuw
- Bo-Christer Björk
Citations in the corpus
- Response Styles in Survey Research: A Literature Review of Antecedents, Consequences, and Remedies (2013, background): “estimate linear models, Weijters et al. (2010) suggest that the endpoint-labelled 5-point (or 7-point) rating scale is best because respondents use such scales in a way that conforms better to linear models.”
- Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet (2009, background): “To the extent social desirability may exist, it seems a little less likely to occur than in the study reported by Tourangeau et al. (2002). Nonetheless, their important study establishes the plausibility of different results across these three survey modes.”
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes (2011, unknown): “However, impacts of questionnaire design elements have been shown to be similar to mail surveys (Tourangeau et al. (2004, 2007); Galesic et al. (2008); Cooper (2008), and Dillman et al. (2009)).19 Based on this limited research, it is not possible to conclude that satisficing generally is a bigger…”
- Ventajas e inconvenientes de la encuesta por Internet (2012, background): “…innovador documento audiovisual que interactúa con el entrevistado empleando recursos visuales y auditivos (Couper, 2000; Fox et al., 2003; Manzano et al., 2003; Álvarez et al., 2005; Thomas y Klein, 2006; Tourangeau et al., 2007; Steeh y Piekarski, 2008; Delavande y Rohwedder, 2009; Couper, 2008).”