From e-commerce to social commerce: A close look at design features

By Zhao Huang, Morad Benyoucef. Electronic Commerce Research and Applications, 2013

1,126 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/db9531c2677ab3eeaaf434ccb18ca354438560d6

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Citations in the corpus

A social commerce investigation of the role of trust in a social networking site on purchase intentions (2017, background): “Two types of social commerce are found in the literature (Huang & Benyoucef, 2013).”
Consumer behavior in social commerce: A literature review (2016, background): “Recent research identified two major types of social commerce: (1) social networking sites that incorporate commercial features to allow transactions and advertisements; and (2) traditional e-commercewebsites that add social tools to facilitate social interaction and sharing [43,67].”
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce (2019, background): “S-commerce involves the communication of product reviews, shopping experiences, discounts, recommendations, comments, and advice before, during, and after shopping [43].”
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Active consumers generate and share their experiences by publishing opinions and ratings on different social platforms (Huang and Benyoucef 2013).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “(2017), http://dx.doi.org/10.1016/j.tele.2017.06.001 industries (Media, Education, Financial Services, Health, and Sports and Gaming) have adopted social commerce to improve SMM of their e-commerce platforms (Huang and Benyoucef, 2013).”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Fourthly, the perceived benefits of using social networks in businesses include increasing brand awareness and online communication, in addition to enhancing customer relationship management (Huang and Benyoucef 2013).”
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014, background): “Extant studies have ignored the potential of orientations and characteristics of the technology medium [29], and our study is the first to fill this gap by capturing the intricate dynamics of technological characteristics and customer experiences in these two social media.”
Social commerce: The transfer of power from sellers to buyers (2015, background): “Amazon and eBay are good examples of providing customer review (Huang et al., 2011).”