A multidimensional study of the key determinants of effective SME marketing activity: Part 1

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Business angels and value added: what do we know and where do we go? (2008, background): “…may also be a need to include other performance measures that are relevant for new and small firms, such as new product success (Khavul 2001), marketing and sales effectiveness (Hill 2001), harvest/exit readiness (Higashide and Birley 2002) or firm survival (Manigart, Baeyens, and Van Hyfte 2002).”
The usage of digital marketing channels in SMEs (2015, background): “In general, marketing in SMEs has been characterized as disorganized and unplanned, although some SMEs do engage in formal and conventional marketing practices like marketing planning (Hill, 2001).”
Entrepreneurial marketing in small businesses: A conceptual exploration (2011, background): “…and Stokes, 2002; Brooksbank, 1991; Brooksbank et al., 1999, 2004; Carson, 1990, Carson and Cromie, 1989; Carson et al., 1995; Gilmore et al., 2001; Hill, 2001; Stokes, 1998), and this has led to a developing body of knowledge around SMEs and their marketing strategies, planning and activities, as…”
Understanding the small business owner: what they really aim at and how this relates to firm performance (2008, background): “the owner–manager’s motives and attitudes should be taken into account (Hill, 2001).”