Factors influencing purchase intention towards consumer-to-consumer e-commerce
By Muhammad Dachyar, Liska Banjarnahor. 2017
145 citations recorded by the source corpus.
Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia. Design/methodology/approach: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) method is used to analyze the empirical data of 400 respondents for each company. Findings: It is found different significant factors that influence customer’s purchase intention in each company. Trust and risk are found to be significantly effect purchase intention in Company A. Meanwhile, the other two companies, perceived usefulness proved to be significant in Company B and benefit significantly effect consumer purchase intention in Company C. Originality/value: This study represents purchase intention in the consumer-to-consumer e-commerce by investigating three case study using technology acceptance model as a guiding theory.
Subfields: Information Systems and Management
View Paper: https://www.semanticscholar.org/paper/da35b8344702eb38337f8b3d8a4744cdc75fd2b5
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In Information Systems and Management
Citations in the corpus
- Brand image and price perceptions impact on purchase intentions: mediating brand trust (2020, unknown): “(Kabadayi & Alan, 2012; Dachyar & Banjarnahor, 2017).”
- The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, background): “In addition, Ghosh (1990) and Chang and Wildt (1994) stated that consumers’ purchase intention is commonly considered as an indicator of actual purchase of consumers as well (Chiew, Ismail, and Ishak 2014; Dachyar and Banjarnahor 2017; Wu and Hui 2016).”