Brand image and price perceptions impact on purchase intentions: mediating brand trust

By Kartika Aprilia Benhardy, Hardiyansyah Hardiyansyah, A. Putranto, Matthew Ronadi. 2020

103 citations recorded by the source corpus.

Article history: Received: April 29, 2020 Received in revised format: April 3

Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/49875d6cfffb47891f0beb032b02035a0ea1bcdd