Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach

By Ryan Wood, J. Zaichkowsky. 2004

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Functional magnetic resonance imaging in consumer research: A review and application (2011, background): “A consumer being asked for the experienced risk of his or her last stock market investment on a questionnaire tends to think about this question rather than to actually " re-feel " or " reexperience " the situation (Wood & Zaichkowsky, 2004).”
Investors’ trading activity: A behavioural perspective and empirical results (2011, background): “Additionally, a number of research studies have found that people who are risk tolerant trade more often than less risk-tolerant people (Tigges et al., 2000; Wärneryd, 2001; ClarkMurphy and Soutar, 2004; Wood and Zaichkowsky, 2004; Durand et al., 2008).”
Segmenting socially responsible mutual fund investors (2009, background): “Thus, the Wood and Zaichkowsky (2004) study represent an interesting point of departure for segmenting SR-investors In all, the literature with regard to the three theoretical areas (literature on SRI, literature on socially responsible consumer behavior, and literature on private investment behavio”