Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

By Carlos Flavián, Raquel Gurrea, Carlos Orús. 2016

233 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d94fb3e83837b82a739b45ea80f4bf1398459a2d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sergio Ibáñez-Sánchez
2. Ju-Young M. Kang
3. Carlos Flavián

In Organizational Behavior and Human Resource Management

1. Sergio Ibáñez-Sánchez
2. Ju-Young M. Kang
3. Carlos Flavián

In Sociology and Political Science

1. Sergio Ibáñez-Sánchez
2. Ju-Young M. Kang
3. Carlos Flavián

Citations in the corpus

• The impact of virtual, augmented and mixed reality technologies on the customer experience (2019, background): “…offering a seamless experience through channel integration is essential to create stronger customer experiences (Brynjolfsson, Hu, & Rahman, 2013; Flavián, Gurrea, & Orús, 2016; Verhoef, Kannan, & Inman, 2015), offering the advantages of the different channels (Breidbach et al., 2014; Grohmann,…”
• Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era (2018, background): “Retailers could offer in-store customers free Wi-Fi access to generate in-store digital touchpoints (Flavián, Gurrea, and Orús 2016).”