Neuromarketing: Exploring the Brain of the Consumer
By Leon Zurawicki. 2010
251 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology
View Paper: https://www.semanticscholar.org/paper/d7d92bec5315e588d42f373b2abb4c8e3323450d
How researchers see this paper
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In Experimental and Cognitive Psychology
- Patrícia Oom do Valle
- Jorge Henrique Caldeira de Oliveira
- Sharad Agarwal
- Júlio da Costa Mendes
- Janaina de Moura Engracia Giraldi
- Robert F. Lusch
- Stephen Louis Vargo
- Tanusree Dutta
Citations in the corpus
- Exploring the conceptualization of the sensory dimension of tourist experiences (2013, background): “Since advergaming is seen as an opportunity to interactively engage users while promoting destinations (Çeltek, 2010), fun advergame experiences about the destination can be created, exploring the synergies between the different types of sensory signals (Zurawicki, 2010).”
- Tourists' memories, sensory impressions and loyalty: in loco and post-visit study in Southwest Portugal (2017, unknown): “…the sensory organs by sensory stimuli (e.g., light, vibration, pressure, and chemical substances), which are converted into electrical signals and transmitted to the brain, placing sensations at the beginning of the individual's perception of the surroundings (Goldstein, 2010; Zurawicki, 2010).”
- Neuromarketing and consumer neuroscience: current understanding and the way forward (2015, background): “More than 90 % of the information is processed subconsciously in the human brain (Zurawicki 2010).”
- Service-dominant logic 2025 (2017, background): “…we expect that researchers in neuroscience and neuromarketing (Lee, Broderick, & Chamberlain, 2007; Reimann, Castano, Zaichkowsky, & Bechara, 2012; Zurawicki, 2010) will begin to study (1) how cognitive assistants/mediators alter brain activity and influence a host of marketing phenomena, such as…”
- Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “This information leaves the eyes and travels to the brain through specialised neurons called photoreceptors that convert light signals into encoded electrochemical signals (Zurawicki, 2010).”