Consumers' decision-making style as a basis for market segmentation

By Gianfranco Walsh, Thorsten Hennig-Thurau, Vincent Wayne-Mitchell, Klaus-Peter Wiedmann. 2001

137 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d788c5d3fdacff83982439de3e1115114eea34bc