Do Ads Influence Editors? Advertising and Bias in the Financial Media
By Jon Reuter, Eric Zitzewitz. 2006
330 citations recorded by the source corpus.
Subfields: Finance, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d72e5706a1b46aec66785f540a00f14f8c4c4d52
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Finance
- Gregor Matvos
- Umit G. Gurun
- Alex Edmans
- Ralf Dewenter
- Ulrich Heimeshoff
- Amit Seru
- George Serafeim
- Caroline Flammer
In Marketing
- Ralf Dewenter
- Ulrich Heimeshoff
- Alex Edmans
- Justus Haucap
- Germain Gaudin
- Hanna Hottenrott
- Joel Stiebale
- Hans-Theo Normann
In Sociology and Political Science
Citations in the corpus
- Advertising Expensive Mortgages (2016, background): “Reuter and Zitzewitz (2006) show that favorable advertisements in personal finance publications are positively correlated with mutual fund recommendations and receive higher subsequent fund flows.”
- Who Writes the News? Corporate Press Releases During Merger Negotiations (2014, neutral): “…and Milyo, 2005), and that these biases tend to be slanted towards the customers of the media outlet (Mullainathan and Shleifer, 2005; Gentzkow and Shapiro, 2006, 2010), the media firm’s advertisers (Reuter and Zitzewitz, 2006; Gurun and Butler, 2010), or governments (Besley and Prat, 2006).”
- Does the Stock Market Fully Value Intangibles? Employee Satisfaction and Equity Prices (2011, methodology): “The returns Rit are calculated over three di¤erent benchmarks.”
- Do expert reviews really drive demand? Evidence from a German car magazine (2015, background): “As a result, the literature on recommendations of financial products is significantly larger than on media products and food (see Sirri and Tufano, 1998; Jain and Wu, 2000; Cronquist, 2006; and Reuter and Zitzewitz, 2006).”
- Persuasion: Empirical Evidence (2010, neutral): “Reuter & Zitzewitz (2006) show that financial magazines that depend heavily on advertising from mutual funds appear to bias their reviews of funds in favor of their advertisers.”