Greening Capitalism: Opportunities for a Green Commodity

By Andrea Prothero, James A. Fitchett. 2000

178 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d6b8f3de2806eed8ac10cf9ff2c439f3627962ee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Dolan
2. J. Connolly
3. Leslie C Carlson
4. Andrea Prothero
5. P. McDonagh
6. S. Dobscha
7. Georgios Patsiaouras
8. William E. Kilbourne

In Organizational Behavior and Human Resource Management

1. J. Connolly
2. Andrea Prothero
3. P. Dolan

Citations in the corpus

• Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR” (2013, unknown): “Similarly, Prothero and Fitchett 2000 argue that the future viability of ‘‘Green Marketing’’ is reliant upon its alignment with conventional, mainstream commodity discourses rather than radically alternative ones.”
• The evolution of conspicuous consumption (2012, background): “After decades of neo-liberal policies that promoted market solutions consumption becomes increasingly defined as a space in which individuals express their social awareness about the community and the environment ( Prothero and Fitchett, 2000”
• Is Green the New Black? Reflections on a Green Commodity Discourse (2010, background): “They may be political consumers as defined by Micheletti, Follesdal, and Stolle (2003) or the alternative hedonist consumer described by Soper (2008). The difference between collective green citizens and consumers is that citizens can be seen as ontological agents of social change as depicted by Mic”
• Sustainable consumption: consumption, consumers and the commodity discourse (2003, background): “According to Reisch (1998), there are approximately two dozen definitions of sustainable consumption within the literature. The definition of the sustainable consumption concept is not without criticism and its vagueness has led to Reisch (1998) labelling sustainable consumption a “fuzzy concept”, b”
• The Sustainability of “Sustainable Consumption” (2002, background): “Prothero and Fitchett (2000) state that “discourses affect the meaning and definition of objects” (p. 49), but this hardly delineates a commodity discourse.”
• The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help? (2008, background): “These institutions are also argued by Sen (1999) to be necessary conditions for development in general because they define the limits of economic growth as a condition of development.”