The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?

By William E. Kilbourne, Leslie C Carlson. 2008

116 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/71fb080cb25b9a795378c01ebcc0956294fbb743

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Sigal Segev

In Marketing

1. Sigal Segev

Citations in the corpus

• The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising (2015, background): “Consumption is considered one of the major drivers of environmental degradation, leading to excessive use of material and energy at unprecedented levels (Kilbourne and Carlson 2008).”