PSYCHOLOGY AND ECONOMICS: Enhanced: Strategizing in the Brain

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On the Use of Neuropyhsiological Tools in IS Research: Developing a Research Agenda for NeuroIS (2012, background): “…and emotional decision-making under different conditions (Sanfey et al. 2006), such as balancing rewards and risks (e.g., McClure et al. 2004a), managing uncertainty, risk, and ambiguity (e.g., Huettel et al. 2005; Krain et al. 2006), and assessing various utility trade-offs (e.g., Camerer 2003).”
What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010, methodology): “Functional brain imaging has been proposed as a promising tool to measure brain activation directly and shed light on unanswered questions in economics, psychology, and marketing (e.g., Camerer 2003; Glimcher and Rustichini 2004; Lee et al. 2006; Zaltman 2003).”
Applying and advancing internalization theory: The multinational enterprise in the twenty-first century (2019, background): “On the other hand, behavioral economists have ascribed trust to ‘pro-social’ preferences that distinctly diverge from economic rationality (Camerer, 2003).”