Consumer‐based assessment of product creativity: A review and reappraisal

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Can Traditional Divergent Thinking Tests Be Trusted in Measuring and Predicting Real-World Creativity? (2011, background): “Horn and Salvendy (2006) defined creativity as ‘‘the individual or group process that results in an artifact (solution, thought, product, art, music, etc.) that is judged as original and useful’’ (p. 157).”
Approaches to Measuring Creativity: A Systematic Literature Review (2017, methodology): “…of creative individuals (‘person’), creative products or outcomes (‘product’) and the interaction between the creative individual and the context or environment (‘press’) (Couger, Higgins, & McIntyre, 1993; Horn & Salvendy, 2006; Rhodes, 1961; Thompson & Lordan, 1999; Zeng et al., 2011).”
Measuring Functional Creativity: Non‐Expert Raters and the Creative Solution Diagnosis Scale (2012, background): “Horn and Salvendy (2006) offer a detailed comparison of specific product creativity measurement tools, including rating scales and subjective assessments.”
Rewriting the Language of Creativity: The Five A's Framework (2013, unknown): “…& Cropley, 2008; Glăveanu, 2011a; Hunsaker, 2005; Smith & Smith, 2010) and organizational research, human resources, and marketing (Couger, Higgins, & McIntyre, 1993; Higgins, 1999; Horn & Salvendy, 2006; Horng, Hu, Hong, & Lin, 2011; Klein & Dologite, 2000; Mandico & Higgins, 1997; Watson, 2007).”