The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

By Christian Homburg, O. Jensen. 2007

408 citations recorded by the source corpus.

Subfields: Information Systems and Management, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/d5725653a26164444ef6f667bcb6aa799d81fb28

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Amarjit Gill

In Management of Technology and Innovation

1. Jagdip Singh
2. R. Sohi

In Marketing

1. Johannes Habel
2. Ryan Mullins

Citations in the corpus

• Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions (2019, background): “Primarily, this is because in many B2B organizations, sales and marketing have a joint responsibility to create and deliver superior customer value (Homburg and Jensen 2007; Malshe and Sohi 2009a, 2009b).”