INNOVATION IN THE SPANISH FOOD AND DRINK INDUSTRY

By Marian Garcia Martinez, J. Briz. 2000

167 citations recorded by the source corpus.

This article examines the innovative performance of the Spanish Food & Drink Industry (F&DI). Results highlight the 'evolutionary' rather than 'revolutionary' nature of innovation activities in the Spanish F&DI. However, the adoption of 'defensive/imitative' strategies by Spanish F&D manufacturers raises important questions given the current manufacturer-retailer relationship with an increasing emphasis on innovation by food retailers when accepting/rejecting new products. The paper stresses the importance of in-house technological capabilities in innovation performance with a higher probability for Spanish F&D firms to be 'truly' innovative the higher their technological autonomy level.

Subfields: Marketing, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/d4ccd73209af1daa8912a9c541279309b5174f14

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Antonia Madrid‐Guijarro
  2. S. Omta
  3. A. Coppola
  4. S. Pascucci
  5. L. Klerkx
  6. Howard E. Van Auken
  7. Fabian Capitanio

In Plant Science

  1. A. Coppola
  2. S. Pascucci
  3. L. Klerkx
  4. Fabian Capitanio

In Tourism, Leisure and Hospitality Management

  1. A. Coppola
  2. S. Pascucci
  3. Fabian Capitanio

Citations in the corpus