Factors Affecting Repeat Visitation and Flow-on Tourism as Sources of Event Strategy Sustainability
By M. Taks, L. Chalip, B. Green, S. Késenne, Scott G. Martyn. 2009
98 citations recorded by the source corpus.
The sustainability of including medium sized one-time sport events in an event portfolio is examined with reference to the capacity of one such event to stimulate flow-on tourism (i.e. tourism activities beyond the event but around the time of the event), a desire to return to the destination, and positive word-of-mouth. Relationships among four motives (socialising, escape, learning about the destination, and learning about athletics), identification with the event (self and social identity), previous visitation to the host destination, information search, tourism activities, and likelihood of recommending and/or returning to the host destination were examined for four categories of attendees at the Pan American Junior Athletics Championships: primary purpose spectators, casual spectators, athletes, and non-athlete participants. All four categories of attendee engaged in some information search and participated in flow-on tourism, but to a low degree. Information search fostered flow-on tourism. Classic tourism activities (e.g. sightseeing, visiting museums) were motivated by a desire to learn about the destination, and encouraged future visitation and likelihood of recommendation. It is concluded that medium-sized one-time sport events can play a sustainable role in event portfolios, but their efficacy requires greater integration of destination experiences with the event. It is suggested that future work should examine the means to cultivate that integration, including creation of more effective alliances between destination marketers and event organizers.
View Paper: https://www.semanticscholar.org/paper/77c7849a6b054cd88fda0f4ec698aed4e78feeb7
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
Citations in the corpus
- Attracting and Leveraging Visitors at a Charity Cycling Event (2010, background): “…to participate (Filo et al., 2008), they represent an opportunity for a destination to leverage existing events to promote flow-on tourism, shape the destination’s image and have participants recommend the destination to others (e.g. Filo et al., 2009a; Simpson & Siguaw, 2008; Taks et al., 2009).”
- An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “less arousal than pursuits such as gaming, nightlife, and adventure activities (e.g., Gyimóthy and Mykletun 2004; Taks et al. 2009).”