Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter

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‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “Given that previous studies have shown that interactivity on behalf of the target of the parasocial experience (e.g. an athlete) may enhance PSR (Frederick et al., 2012; Labrecque, 2014), interaction should, in fact, be encouraged.”
Influencer Marketing and Authenticity in Content Creation (2021, background): “more friendship-like, close, parasocial relationship with their followers (Frederick et al., 2012; Gong & Li, 2017; Lee & Watkins, 2016).”
Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, methodology): “Finally, fourth, Frederick et al. (2012) employed a uses-and-gratification approach with a 20-item measure to identify the differences and similarities in the Twitter followers of two different athletes.”
Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence (2016, methodology): “…of social media use among celebrities, much of the research has been focused in areas such as what celebrities share on their social media (e.g., Frederick et al., 2012; Hambrick et al., 2010; Kassing & Sanderson, 2010) and why fans follow celebrities on social media (e.g., Hargittai & Litt,…”