Building corporate social responsibility into strategy

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Corporate social responsibility practice and corporate financial performance: evidence from Nigeria companies (2015, background): “Through CSR initiatives, companies can improve their performance level by implementing socially responsive project that has economic value added on products and services, such as ensuring consumer protection by providing necessary information and offering better prices to meet the expectation of the”
Corporate Social Responsibility: A Corporate Marketing Perspective (2011, neutral): “At the heart of the strategic approach to CSR is the central and ascendant role of the stakeholder (Fukukawa et al., 2007; Galbreath, 2008; Vaaland et al., 2008; Polonsky and Jevons, 2009).”
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “CSR has been investigated from a variety of theoretical perspectives, for example, stakeholders (e.g. Fukukawa et al., 2007; Galbreath, 2009; Polonsky and Jevons, 2009; Vaaland et al., 2008), local legitimacy (e.”