Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?

By Chrysanthos Dellarocas, Guodong (Gordon) Gao, Ritu Narayan. Journal of Management Information Systems, 2010

314 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d28805de4fc3fc9e0912241bf8394f6632874a07

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Citations in the corpus

Co-Creation: Toward a Taxonomy and an Integrated Research Perspective (2010, background): “Interestingly, the propensity to review movies has been found empirically to be U-shaped by Dellarocas, Gao, and Narayan [28].”
Revisiting IS business value research: what we already know, what we still need to know, and how we can get there (2013, background): “For example, they can be used for viral marketing (Hinz et al , 2012), market research (Dellarocas et al , 2010), recruiting (Weitzel et al , 2009), and CRM (Derham et al , 2011 and customer interaction (Senadheera et al , 2011).”
"Popularity Effect" in User-Generated Content: Evidence from Online Product Reviews (2014, background): “Other scholars have examined how product positioning, such as niche versus hit products, affect the generation of reviews (Dellarocas et al., 2010).”
Online Consumer Review Factors Affecting Offline Hotel Popularity: Evidence from Tripadvisor (2016, background): “However, this stream of research mainly focuses on one-off purchase items or short life cycle information goods (Chevalier & Mayzlin, 2006; Dellarocas et al., 2010; Duan et al., 2008; Liu, 2006), neglecting experience products with a stable product life cycle, such as hotels.”
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud (2016, unknown): “After this, there is a clear upward trend in the prevalence of what Yelp considers to be fake reviews.”
Advances in Social Media Research: Past, Present and Future (2017, background): “Dellarocas et al. (2010) suggest that online forums looking to increase reviews of lesser-known products should make information on previously posted reviews a less prominent feature.”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “as and Narayan (2007) Phelps et al. (2004), Picazo-Vela et al.”
Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis (2014, background): “This finding echoes the polar effect observed by Anderson (1998) in an offline setting and by several researchers in an online setting (Dellarocas et al. 2010; Dellarocas and Narayan 2006; Moe and Schweidel 2012).”
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, background): “This observation is also echoed by scholars who suggest that consumers are often inclined to acquire product review information to enhance the formation of informed purchase decisions [24, 26, 43].”