Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

By Pei-Ling Wu, S. Yeh, Tzung-Cheng Huan, Arch G. Woodside. 2014

401 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d1e3eeea062f47d3fc4b07e4d975276c573c3c0d

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Citations in the corpus

Configurational Models to Predict Residents’ Support for Tourism Development (2017, methodology): “In conventional symmetrical approaches, models for simulating a high RSTS score are considered to be the mirror opposite of models to predict a low RSTD score (Wu et al. 2014).”
Understanding the Influence of Airport Servicescape on Traveler Dissatisfaction and Misbehavior (2020, background): “…principle), which argues that a set combination of factors (not the net effect of one factor) can describe complex conditions leading to an outcome (Stacey, Griffin, and Shaw 2000), thus acknowledging “that no simple condition is the cause of an outcome of interest” (Wu et al. 2014, p. 1666).”
Economic Recession, Job Vulnerability, and Tourism Decision Making: A Qualitative Comparative Analysis (2017, positive): “In service industries, complexity theory and QCA are used in order to sufficiently explain customer attributes, evaluations and decision-making processes by implementing alternative asymmetric combinations of indicators (Wu, Yeh, Huan, and Woodside, 2014).”
Festival quality, self-connection, and bragging (2019, background): “…model. fsQCA is set-theoretic, enabling researchers to move from symmetrical to asymmetrical thinking using Boolean algebra as the analytical basis for investigating predictor-outcome associations (Wu et al., 2014). fsQCA calculates causal recipes (predictor combinations) leading to model outcomes.”
Marketing innovation: A consequence of competitiveness (2016, methodology): “Scholars (Gigerenzer & Brighton, 2009; Woodside, 2013, 2014; Wu et al., 2014) stated that researchers should not report the fit validity findings only, they should also report predictive validity results from tests of models with holdout samples (Woodside, 2013, p.”
Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method (2017, background): “…et al. (2014), Misangyi and Acharya (2014), Peltoniemi (2014), Prado and Woodside (2015), Schneider and Eggert (2014), Skarmeas et al. (2014), Wu et al. (2014), García-Castro et al. (2013), Chia-Wen et al. (2013), Ford et al. (2013), Woodside and Zhang (2013), Crilly et al. (2012), Crilly…”