Festival quality, self-connection, and bragging
By M. Gannon, Babak Taheri, Hossein Olya. Annals of Tourism Research, 2019
106 citations recorded by the source corpus.
Abstract Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains incomplete. This study investigates how experiential purchase quality influences experience self-connection and braggart word-of-mouth, for both first-time and repeat visitors, using a mixed-method approach. The qualitative (n = 32) and quantitative (n = 909) results together reveal that the combinations of experiential purchase quality dimensions stimulating experience self-connection and braggart word-of-mouth in repeat visitors differ significantly from those for first-time visitors, emphasising the need for festival managers to pay close attention to how different visitor groups perceive and prioritise experiential purchase quality dimensions. The findings thus extend current understanding of how braggart word-of-mouth emerges in an experiential consumption context.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/3a116d01399aab0cc058880e3d66602807e6964f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Sociology and Political Science
Citations in the corpus
- Understanding the Influence of Airport Servicescape on Traveler Dissatisfaction and Misbehavior (2020, methodology): “This combined methodological approach provided a more in-depth understanding of traveler dissatisfaction and misbehavior within the complex airport context than if any of the analytical techniques were conducted in isolation (Gannon, Taheri, and Olya 2019).”