The effect of consumer's psychographic variables upon deal-proneness

By Eva Martínez, Teresa Montaner. 2006

112 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/d1b9c50d70f45d7a1053f9c072d3cd2302bff7dc

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In Marketing

1. Doug Walker
2. Jacqueline J. Kacen
3. James D. Hess

Citations in the corpus

• Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases (2012, background): “Martinez and Monaner (2006) found that in-store deal proneness was related to buying impulsiveness.”