Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

By S. Cheng, T. Lam, Cathy H. C. Hsu. 2006

355 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d07f2b57b8ed9c3bc162a82447e444d0bf189814

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Helpful Reviewers in TripAdvisor, an Online Travel Community (2011, background): “However, Cheng et al. (2006) and Laczniak, DeCarlo, and Ramaswami (2001) found that negative WOM has the strongest effect on consumer attitudes and evaluations.”
Behavioral Intention of Traveling in the period of COVID-19: An application of the Theory of Planned Behavior (TPB) and Perceived Risk (2021, methodology): “Previous studies approve that attitude positively influences one’s behavioral intention to perform the behavior (Baker et al. , 2007; Cheng et al. , 2006).”
Application of the Extended Theory of Planned Behavior to Intention to Travel to Japan Among Taiwanese Youth: Investigating the Moderating Effect of Past Visit Experience (2016, background): “Cheng et al. (2006) were the first to empirically confirm the impact of the three antecedents (i.e. attitudes, subjective norms, and perceived behavioral control) on the intention to engage in negative word-of-mouth communications in the choice of a Chinese restaurant.”
The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, background): “In a restaurant setting, subjective norm was significantly related to intentions to communicate negative word of mouth (WOM; Cheng, Lam, and Hsu 2006).”
The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior (2012, background): “When undertaking a specific behavior, an individual is likely to consider and comply with the opinions of other people, such as friends, family, and colleagues (Bearden & Etzel, 1982; Cheng et al., 2006).”
Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans (2010, neutral): “It was based on surveys used in previous studies ( Ajzen & Fishbein, 1980 ; Bagozzi et al, 2000 ; Cheng, Lam, & Hsu, 2006 ; Fishbein & Ajzen, 1975 ; Hee, 2000 ; Ryu & Jang, 2006 ).”
Extending the Theory of Planned Behavior: Visa Exemptions and the Traveller Decision-making Process (2011, methodology): “A number of studies have demonstrated the significant influence of subjective norms on behavioural intention (e.g. Bearden and Etzel 1991; East 2000; Laroche et al. 2001; Lee 2005; Cheng et al. 2006; Baker et al. 2007).”