Critical Success Factors of CRM Technological Initiatives

By A. Croteau, Peter Ping Li. 2009

348 citations recorded by the source corpus.

Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ce011d5e30ac924ef7f6698aa03d036ee2d3df4d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Metin Kozak
2. Roya Rahimi

In Organizational Behavior and Human Resource Management

1. Metin Kozak
2. Roya Rahimi
3. Girish Prayag
4. Hikaru Hasegawa
5. T. Lee
6. Wei-Jaw Deng

In Strategy and Management

1. Metin Kozak
2. Roya Rahimi

Citations in the corpus

• Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2017, positive): “This is also in line with Curry and Kkolou (2004), who define CRM as a cultural process, and not a set of management tools but a management philosophy, a way of running the business.”