eWOM overload and its effect on consumer behavioral intention depending on consumer involvement

By Do-Hyung Park, Jumin Lee. Electronic Commerce Research and Applications, 2008

699 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cc08a0f16507cbbb7c34dd49ef754aa96126809e

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In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity. (2015, methodology): “In contrast, ecommendation reviews provide positive evaluations (praise) or egative criticism of the hotel (Park and Lee, 2008).”
Online Review Helpfulness: Role of Qualitative Factors (2016, background): “Extant literature indicates that information embedded in text is centrally processed by consumers whereas information associated with text attributes such as reviewer traits is heuristically processed by consumers (Cheung et. al, 2012; Park and Lee, 2009).”
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues (2012, background): “This consumer-oriented information is helpful in making purchase decisions because it provides indirect experiences of products [45].”
The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “However, if the number of negative reviews about product increases, consumers will learn its many disadvantages and lead to a negative effect on purchase intentions (Park & Lee, 2008).”
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015, background): “Evaluating the credibility of a source is dif ﬁ cult in e-WOM communications (Park & Lee, 2008) because reviews are written by anonymous sources who have no prior relationship with the receiver (Dellarocas, 2003).”
The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012, background): “Lee and Youn's [57] study was one of the few research papers that focused on the effects of eWOM in the form of a personal blog.”