Retention of latent segments in regression-based marketing models

By Rick L. Andrews, Imran S. Currim. 2003

123 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/ca0427bcc51c5ea7e4cd0c4484f0cc0a9439678d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

  1. N. Hanley
  2. S. Colombo
  3. Jordan J. Louviere
  4. V. Sambamurthy
  5. Jan-Michael Becker
  6. Franziska Völckner
  7. Anindita Chakravarty
  8. Arun Rai

In Marketing

  1. Christian M. Ringle
  2. Jan-Michael Becker
  3. N. Hanley
  4. Franziska Völckner
  5. Arun Rai
  6. S. Colombo
  7. V. Sambamurthy
  8. Anindita Chakravarty

Citations in the corpus