Marketing competencies and the sources of customer value in business markets
By F. Golfetto, Michael Gibbert. 2006
113 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/c6906f591681673e40f138951bb6d2e198e20d4a
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In Management of Technology and Innovation
In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Customer attractiveness, supplier satisfaction and preferred customer status: introduction, definitions and an overarching framework (2012, background): “Increasingly, instead of finished products, firms offer competences to solve problems; which adds further complexity to the development of buyer-supplier relationships (Golfetto & Gibbert, 2006).”