Customer attractiveness, supplier satisfaction and preferred customer status: introduction, definitions and an overarching framework

By Holger Schiele, R. Calvi, Michael Gibbert. 2012

206 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1f72b55b753c7d6869cbcc33a79089a311202997