A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

By Elzbieta Lepkowska-White, T. Brashear, Marc G. Weinberger. 2003

98 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/c3bbbc501c8bb759ef73b1537e92c4264d9f057a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Daniel J. O'Keefe
2. Andreas Munzel
3. Jos Hornikx

In Marketing

1. Daniel J. O'Keefe
2. Andreas Munzel
3. Jos Hornikx

Citations in the corpus

• Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, methodology): “1; Lepkowska-White (1999) and Lepkowska-White et al. (2003), recorded as Lepkowska-White et al.”
• Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus (2016, methodology): “Items from Lepkowska-White et al. (2003) were adapted to measure the respondent's purchase intention.”