Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD

By Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu, Ya-ru Yang. 2014

104 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination (2015, methodology): “The qualitative criteria provided by Jarvis et al. (2003) support this a priori theoretical conceptualization of the measurement mode (see also Diamantopoulos and Winklhofer, 2001).”
Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “currently in most (primarily visual) online environments (Childers et al. 2001; Eroglu, Machleit, and Davis 2001; Gallace et al. 2012; Hsieh et al. 2014; Kim and Forsythe 2008a; Rose et al. 2012; Song and Zinkhan 2008).”
Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions (2021, background): “Hsieh et al. (2014) and Yang et al. (2020) report similar findings in the context of website atmosphere and online fashion brand websites, respectively.”
Creating Effective Online Customer Experiences (2018, background): “As such, entertainment can trigger arousal in web page visitors (Hsieh et al. 2014) and reduce cart abandonment in online stores (KukarKinney and Close 2010).”