Global Marketing Management

By W. Keegan. 2018

356 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/c2a2f5ec307003f2bfd79296c2cf0e9f8218c7ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Keith D. Brouthers
2. G. Nakos
3. L. Brouthers
4. Jesper N. Wulff
5. John Hadjimarcou
6. K. Meyer
7. Jean-françois Hennart
8. Arjen HL Slangen

Citations in the corpus

• Key Factors for Successful Export Performance for Small Firms (2009, background): “As Keegan (1989) suggests, learning through stage internationalization is an essential element of “successful marketing” (Shoham and Albaum 1995, p. 87).”