Asymmetric loss utility: an analysis of decision under risk

By Alexander Strashny. 2004

256 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

On the Value of Mix Flexibility and Dual Sourcing in Unreliable Newsvendor Networks (2005, methodology): “A loss-averse decision maker (Kahneman and Tversky 1979) attributes more significance to losses than to gains. Schweitzer and Cachon (2000) study loss aversion in a classic single-product newsvendor setting by using a piecewise-linear model that is a special case of Tversky and Kahneman’s (1992) two”
Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2014, methodology): “Keywords: hedonic value, utilitarian value, perceived risk, repeat purchase intention, means-end chain theory, prospect theory”