The “Myth” of Media Multitasking: Reciprocal Dynamics of Media Multitasking, Personal Needs, and Gratifications

By Zheng Wang, John M. Tchernev. 2012

378 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bd78492848cfea88c02d5dc727b2832f7a9bedf5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

Podcasts and Productivity: A Qualitative Uses and Gratifications Study (2018, methodology): “We define multitasking simply as listening to podcasts and engaging in at least one more activity at the same time (see also Jeong & Fishbein, 2007; Wang & Tchernev, 2012).”
Why do people watch others play video games? An empirical study on the motivations of Twitch users (2017, methodology): “UG has been used in a wide range of different communication research contexts, such as television (Krcmar & Greene, 1999; Schmitt, Woolf, & Anderson, 2003), personal communication (Ishii, 2006), and also in the notion of multitasking (Wang & Tchernev, 2012).”
The Relationship Between Media Multitasking and Attention Problems in Adolescents: Results of Two Longitudinal Studies (2017, methodology): “First, evidence for a dynamic and reciprocal relationship in the context of media multitasking has been provided by Wang and Tchernev (2012).”
The iPhone Effect (2016, background): “We seek out the pleasures they grant—speed, connectivity, and freedom—however, trivial, irrelevant, illusory, and short-lived they may be (Madell & Muncer, 2007; Wang & Tchernev, 2012).”
The Media and Technology Usage and Attitudes Scale: An empirical investigation (2013, neutral): “…(Jenkins-Guarnieri, Wright, & Johnson, 2013a, 2013b; Venkatesh, Thong, & Xu, 2012); and (4) experience sampling, querying use at a particular prompted point in time (Moreno, Jelenchick, Koff, & Eikoff, 2012a; Moreno, Jelenchick, Koff, Eikoff, Diermyer, & Christakis, 2012b; Wang & Tchernev, 2012).”
Too Much Information (2015, neutral): “The effects of multitasking on academic performance were examined in numerous studies (Becker et al., 2013; Junco & Cotten, 2012; Karpinski, Kirschner, Ozer, Mellott, & Ochwo, 2013; Lepp et al., 2014; Wang & Tchernev, 2012).”
Age Differences in Media Multitasking: A Diary Study (2013, methodology): “In line with this assumption, many empirical studies on media multitasking focus on youth (e.g., Bardhi, Rohm, & Sultan, 2010; Jeong & Fishbein, 2007; Jeong & Hwang, 2012; Levine, Waite, & Bowman, 2007; Wang & Tchernev, 2012).”
Smartphones and Cognition: A Review of Research Exploring the Links between Mobile Technology Habits and Cognitive Functioning (2017, background): “Frontiers in Psychology | www.frontiersin.org 9 April 2017 | Volume 8 | Article 605 In their experiment, Wang and Tchernev (2012) collected selfreported data over a period of 4 weeks.”