A refinement and validation of the MARKOR scale
By Ken Matsuno, J. Mentzer, Joseph O. Rentz. 2000
212 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/bc8f4fac94f36ebbe525208158809a913e91b78b
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Citations in the corpus
- Relationship orientation or service quality (2007, background): “definition of a market orientation and the scale proposed by Matzuno et al. (2000)”
- The Selling Orientation–Customer Orientation (Soco) Scale: Cross-Validation of the Revised Version (2004, background): “Specifying market orientation as a higher-order factor is common in the marketing literature (e.g., Hernández-Espallardo and Arcas-Lario 2003; Matsuno and Mentzer 2000; Matsuno, Mentzer, and Özsomer 2002; Matsuno, Mentzer, and Rentz 2000).”
- Market orientation, trust and satisfaction in dyadic relationships:a manufacturer‐retailer analysis (2003, methodology): “); identification of emerging segments, appearance of new products, stimulation of exchanges of information, strategies aimed at the environment, and the flow of information to consumers; following a procedure similar to that applied by Matsuno et al. (2000)”
- A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004, unknown): “…0.290 Langerak, Hutlink, and Robben (2000) 126 M P Netherlands 80 X 0.813 S 0.880 0.290 Matsuno and Mentzer (2000) 364 M P USA 91 M 0.840 O NRg 0.326 Matsuno, Mentzer, and Rentz (2000) 275 M P USA 91 M 0.750 X NRg 0.349 Mavondo (1999b) 146 M P Zimbabwe NA X 0.912 O NRg 0.240 Narver and Slater…”