Getting more likes: the impact of narrative person and brand image on customer–brand interactions

By Y. Chang, You Li, Jun Yan, Vinay Kumar. Journal of the Academy of Marketing Science, 2019

142 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bb4e9c07c0dbbe267500006ef14c3d6df4d85641

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Andrew T. Stephen

In Marketing

1. Lauren Grewal
2. Andrew T. Stephen
3. Gil Appel
4. Rhonda Hadi
5. P. K. Kannan
6. Hongshuang Li

In Sociology and Political Science

1. Lauren Grewal
2. Gil Appel
3. Rhonda Hadi
4. Andrew T. Stephen
5. P. K. Kannan
6. Hongshuang Li

Citations in the corpus

• The future of social media in marketing (2019, background): “Furthermore, using these influencers allows the brand via first person narration (compared to ads), which is considered warmer and more personal, and was shown to be more effective in engaging consumers (Chang et al. 2019).”