Destination loyalty explained through place attachment, destination familiarity and destination image

By D. Stylidis, K. Woosnam, Milan Ivkov, Samuel S. Kim. 2020

155 citations recorded by the source corpus.

This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/294b025d860e7dc4768c826ab1ce4ce9513ab90a

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In Organizational Behavior and Human Resource Management

In Social Psychology

In Sociology and Political Science

Citations in the corpus

Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity (2021, background): “Diverse factors have been studied for their influences on loyalty in general and destination loyalty in particular (Prayag and Ryan 2012; Stylidis et al. 2020), while researchers call for additional empirical research and frameworks to consider new antecedents of loyalty (Kislali, Kavaratzis, and…”