Destination image and tourist behavioural intentions: A meta-analysis

By Mona Afshardoost, Mohammad Sadegh Eshaghi. Tourism Management, 2020

512 citations recorded by the source corpus.

Abstract This article aims to understand the relationship between destination image and tourist’s behavioural intention. In this study, we used a meta-analysis to synthesize the effects of destination image from 87 studies. The results reveal that destination image plays significant role in predicting tourist’s intentional behaviour, in different magnitudes. To be more precise, overall and affective images have the greatest impact on behavioural intention, followed by cognitive image. Of the different dimensions of behavioural intentions, destination image has the greatest impact on intention to recommend. Implications are provided for destination management and tourism researchers based on meta-analysis.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2ee385e19639788c860a56a937776b5d9a5313e3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Raymond Rastegar
2. Siamak Seyfi
3. C. Michael Hall
4. S. M. Rasoolimanesh

In Sociology and Political Science

1. Siamak Seyfi
2. C. Michael Hall
3. Raymond Rastegar
4. S. M. Rasoolimanesh
5. Daniel Scott
6. S. Gössling
7. N. Kozak
8. S. Evren

Citations in the corpus

• Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience (2021, background): “Destination image plays a major role in understanding tourist behavioral intentions and decision-making (Afshardoost & Eshaghi, 2020; Karl et al., 2020; Tan & Wu, 2016).”