Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

By Mingli Zhang, Lingyun Guo, Mu Hu, Wenhua Liu. International Journal of Information Management, 2017

496 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0cdc8c2ee9af93a8fdba002656ea3e71bd4c7e1f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Hongmei Zhang
2. S. Gordon
3. Robert E. Hinson
4. Dimitrios Buhalis
5. Xifeng Ding

In Organizational Behavior and Human Resource Management

1. S. Gordon
2. Robert E. Hinson
3. Dimitrios Buhalis
4. Hongmei Zhang
5. Xifeng Ding

In Sociology and Political Science

1. Hongmei Zhang
2. S. Gordon
3. Robert E. Hinson
4. Dimitrios Buhalis
5. Xifeng Ding
6. T. Pencarelli
7. Rosanna Leung
8. Matthias Fuchs

Citations in the corpus

• Examining customer engagement and brand loyalty in retail banking (2018, background): “In recent years, “some scholars in the marketing domain have showed interest in engagement and they have put forward the concept of customer engagement” (Zhang et al., 2017).”
• Experience Value Cocreation on Destination Online Platforms (2018, background): “Zhang et al. (2017) pointed out that social interaction had no significant effect on the functional value of a company’s social network, but had a significant effect on hedonic value.”
• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, unknown): “Some recent studies have examined the importance of CCI in driving consumer-brand relationships (e.g. Abdul-Ghani et al., 2018; Heinonen et al., 2018; Zhang et al., 2017).”