Looks matter in developing consumer‐brand relationships
By J. Hayes, B. Alford, Lawrence S. Silver, Rice P. York. 2006
95 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b9bbbe020db6a2e18a4d2ee4d0b89f857c1f725a
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In Experimental and Cognitive Psychology
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “Fournier & Yao, 1997) or were book chapters like the one by Blackston (1993) or Heilbrunn (1998), and therefore, like any other book chapters, didn’t get as frequently distributed and cited than journal articles.”
- What type of relationship do we have with loved brands (2014, background): “Using the product category and brands for cars, category equivalence was assured as both, product categories and brands, are widely available to our samples (Bensaou et al., 1999; Hayes et al., 2006).”