Segmenting the Mature Market: 10 Years Later

By Stowe Shoemaker. 2000

200 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Affect, Travel Motivation, and Travel Intention: a Senior Market (2009, unknown): “…from those in the past, that they are healthier, spend more, travel more frequently, and stay away longer at greater distances (Badinelli, Davis, & Gustin 1991; Blazey, 1987, 1992; Javalgi, Thomas, & Rao 1992; Miller, 1996; Shoemaker, 1989, 2000; Swartz, 1999; Zimmer, Brayley, & Searle, 1995).”
Senior Travelers’ Motivations and Future Behavioral Intentions: THE CASE OF NICE (2012, background): “Pull factors for Pennsylvanian senior residents included visiting local attractions and historical sights, shopping, and looking at scenery (Shoemaker, 2000).”
Using Tourist Typologies for Ecotourism Research (2002, background): “However, for one tourist group, Shoemaker (2000) showed some consistency among market segments over time.”
Investigating the Memorable Experiences of the Senior Travel Market: An Examination of the Reminiscence Bump (2011, result): “Similar observations have been documented by a number of other researchers (e.g., Lieux, Weaver, & McCleary, 1994; Shoemaker, 2000).”
Relationships between lifestyle of health and sustainability and healthy food choices for seniors. (2013, background): “For example, marketers generally categorize the groups as the mature market (age 50 to 64) and the senior market (age 65 and older) (Baloglu and Shoemaker, 2001; Shoemaker, 2000).”