INTERACTIVITY AND ITS FACETS REVISITED

By Anand Kumar, Gordon C. Bruner, Grace J. Johnson. 2006

107 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b7101ec71c334f4a263ce5e45d4d2383c6f9c313

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses (2009, background): “There is no well established scope and definition for ‘‘interactivity’’ (Johnson et al., 2006; Lee, 2005), although the concept is regarded as crucial to successful online marketing (Lee, 2005).”
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty (2015, background): “Nonverbal information is the extent to which the communication is perceived to be accomplished through the use of multiple channels [15, 20].”
Technology, Humanness, and Trust: Rethinking Trust in Technology (2015, background): “Animation is a social affordance because it can provide rich feedback and communication (Johnson, Bruner, & Kumar, 2006), which provides action possibilities to the user such as deciding what to buy on a website or deciding the next step to take in an online learning environment.”
Effects of Interactivity on Website Involvement and Purchase Intention (2010, background): “Extant works have employed the terms “reciprocity” (Johnson et al., 2006) and “two-way communication” (Srinivasan et al.”
Advancing formative measurement models (2008, background): “…(2007) Journal of International Marketing Psychic distance n.a. Collier and Bienstock (2006) Journal of Service Research e-service quality SEM (AMOS) a Johnson et al. (2006) Journal of Advertising Perceived interactivity: SEM (EQS) a – Reciprocity – Responsiveness – Nonverbal information –…”