Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty

By Dongwon Lee, Jung-Nam Moon, Yongjin Kim, Mun Yong Yi. Information Manager (The), 2015

419 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study (2018, result): “This supports findings by Lee et al. (2015) whereby younger users were considered to have higher levels of technological competence than older users.”
Mobile-based assessment: Investigating the factors that influence behavioral intention to use (2017, methodology): “For User Interface (UI) we have adopted one item from Liu, Chen, Sun, Wible and Kuo (2010) referring to design and two items from Lee et al. (2015) referring to navigation and interactivity.”
Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China (2015, background): “Prior studies suggested that satisfaction is a strong determinant of continuance behaviour (Deng, Lu, Wei, & Zhang, 2010; Hung et al., 2012; Lee et al., 2015; Zhou, 2014).”